BR-111 & Bamboo

BR-111 has announced the launch of its very first Bamboo Collection, BR-111 Bamboo.

In an interview with Ricardo Moraes, president of BR-111, Floor Covering Weekly highlighted the changes coming to the fall catalog.

“We are committed to developing the most unique and beautiful flooring products available anywhere in the world,” said Ricardo Moraes, president. “The focus of our new product offering is uniqueness, quality and value.”

In addition to BR-111’s African species Wenge, Iroko, Afzelia and Sapele — which will be available in several different width, thickness and construction options — the company will introduce a comprehensive collection of bamboo.

“We are very excited to introduce our new superior quality bamboo line,” said Moraes. “We have always been interested in offering bamboo products. We just wanted to take our time to develop the absolute best bamboo flooring available today. We are very happy with the results and we know our dealers will be too.”

Moraes said the bamboo collection includes, “jaw dropping colors, board widths and lengths, and unparalleled durability.”

BR-111 will also introduce a new 3/4” solid line of exotic products that has, “the same warranty and wear layer as our 3/4” solid line and many of our most popular species including Brazilian Cherry, Tigerwood, Amendoim and Machiato Pecan but with amazing low pricing, installation flexibility, and extensive environmental consideration,” said Moraes.

The company will also add to its recently developed high end line of 5-inch engineered locking products an array of handscraped and brushed looks in species like Classic Walnut, Angico, and Antique Amendoim. “We are so excited about our new product offerings and increased margins to our dealers that we have decided to fully re-merchandise our patented BR-111 FUF display, with an eye catching new header, footer, info panels, product flip cards and sample boards for all of our product lines,” said Moraes. “These new product lines will be available in the coming weeks and we will be contacting each of our BR-111 exclusive dealers to schedule delivery of the new BR-111 FUF re-merchandising kit, including new sample boards. Our new re-merchandising program will be followed by very aggressive and wide spread marketing campaigns.”


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